By Sami Finne
The internationalization and consolidation of retailing is popping the conventional retail on its head. overseas paying for, quick and effective operational versions and new applied sciences regularly problem shops. actual price cutting war is simply starting. The Retail worth Chain analyzes the alterations within the retail and the strategic thoughts now open to businesses. The ebook describes the major thoughts of effective customer reaction (ECR) and offers numerous illustrative situations to illustrate the results.This e-book explores the following topics:• Why have demanding discounters succeeded in lots of markets?• What are the main good fortune elements of top rate retailing?• How can conventional retailing reply to festival from new entrants?• How will deepest labels swap product improvement techniques and the stability of energy within the retail worth chain?• How can diverse brands take advantage of ECR-collaboration?• How do outlets proportion and use info in collaboration with manufacturers?• How will new applied sciences switch the retail worth chain?
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Extra info for The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
This key cost driver can also be promoted on the basis of green values and carbon dioxide emissions, as has been done in the airline industry in Europe. At the same time, retailers should be prepared for one key risk factor, which is the dramatic rise in fuel costs and the accompanying increase in logistics costs. In addition to intra-company projects, discussions have been underway among different retail groups on possibilities to combine transportation to increase volumes and utilization rates.
The label space available does not increase, and small fonts Change Drivers in the Retail Value Chain 35 make labelling hard to read. Manufacturers might also use vague terms, like ‘spice’, and technical terms, such as ‘casein’ instead of milk, or ‘albumin’ instead of eggs, which make it difficult to know what the product actually contains. There is a continuing stream of new products related to special diets as the customer base grows and requirements rise. For instance, more than 5 per cent of US adults have food allergies; the most common food allergens are milk and other dairy foods, fish, eggs, crustaceans such as lobster and shrimp, tree nuts such as walnuts, peanuts, soy and wheat.
The consumer products industry has also been criticized for the increased obesity rate. During the past few decades, packages have grown in size, and many unhealthy foods such as confectionery and crisps are sold in mega packs. Advertising also often emphasizes manufacturer brands with indulgence, but as retailers often handle marketing of perishables them- 34 The Retail Value Chain selves with little manufacturer monetary support, fruit and vegetables have not gained much visibility in marketing.