Bottlemania: Big Business, Local Springs, and the Battle by Elizabeth Royte

By Elizabeth Royte

“An enticing research of an abruptly murky substance…After you learn it you'll sip warily out of your water bottle.”—New York occasions ebook overview

Bottled water is at the verge of changing into the most well-liked beverage within the nation. yet what’s the cost of all this water—for us and for the surroundings? during this eye-opening booklet, Elizabeth Royte does for water what Michael Pollan did for foodstuff: She examines the folk, machines, economies, and cultural traits that encompass it on its trip from far-off aquifers to our supermarkets and houses. She seems on the quite a few resources of ingesting water (including the embattled Maine city that Poland Spring exports from), the chemical compounds we sell off into it to make it potable, and the genuine variations among faucet and bottled. Bottlemania is the tale of 1 of the best advertising and marketing coups of the 20 th century—and probably the most troubling concerns dealing with our surroundings this present day. With a brand new afterword at the constructing concerns in fresh water worldwide.

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By Elizabeth Royte

“An enticing research of an abruptly murky substance…After you learn it you'll sip warily out of your water bottle.”—New York occasions ebook overview

Bottled water is at the verge of changing into the most well-liked beverage within the nation. yet what’s the cost of all this water—for us and for the surroundings? during this eye-opening booklet, Elizabeth Royte does for water what Michael Pollan did for foodstuff: She examines the folk, machines, economies, and cultural traits that encompass it on its trip from far-off aquifers to our supermarkets and houses. She seems on the quite a few resources of ingesting water (including the embattled Maine city that Poland Spring exports from), the chemical compounds we sell off into it to make it potable, and the genuine variations among faucet and bottled. Bottlemania is the tale of 1 of the best advertising and marketing coups of the 20 th century—and probably the most troubling concerns dealing with our surroundings this present day. With a brand new afterword at the constructing concerns in fresh water worldwide.

Show description

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Extra resources for Bottlemania: Big Business, Local Springs, and the Battle Over America's Drinking Water

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My wife and I thread our way to the back of the attic, where another couple is testing the integrity of caned wooden chairs by repeatedly banging them into the floor. I'm ready to pack it in, as I feel the first small bead of sweat form at the base of my neck. But then my wife says a magic word. " Pluralizing the word "LEGO" is one of the most common mistakes made by the average mom buying a set or the dad talking about his kids. It is also one of the largest pet peeves of adult fans. AFOL Eric Harshbarger, a renowned LEGO mosaic builder who constructed a LEGO portrait of the actor Dean Cain atop a billboard on Sunset Boulevard for Ripley's Believe It or Not in 2003, explains the proper usage of the term on his Web site.

TWA Stealing from a Thief 37 prints and model cars are stacked haphazardly on folding tables. The stale air and pink carpet leave me feeling claustrophobic, but like someone bewildered in a blazing home, I wander away from the front door and head further inside the house. Clothes and price tags hang from furniture bunched together to leave narrow aisles that lead into the two bedrooms on the first floor. " declares the marker-stained sheet of paper taped onto the yellowing wallpaper. The temperature rises as we climb up to a wood-slatted top floor with a finished bedroom.

LEGO Star Wars minifigures always command a premium, plus sets at garage sales are rare, especially considering that the few local BrickLink store owners are always scouring the area on the weekends. "You'll have to compete with me for sets," he says, and I can't tell ifhe's joking. I ask him ifhe ever worries about becoming obsessed again or if it's too late; but before he can answer, I offer a potential justification for why this might not be a bad thing. "It always starts small, but then it grows.

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