By Doris Bachmann-Medick
This ebook offers a entire assessment of cultural turns - flooring breaking theoretical reorientations within the learn of tradition, the arts and the social sciences. It good points chapters at the interpretive, performative, reflexive, postcolonial, translational, spatial and iconic turns whereas introducing rising advancements. This translation of a revised German vintage is the 1st synthesis of cultural turns within the English-speaking international.
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Extra resources for Cultural Turns: New Orientations in the Study of Culture
By contrast, the linguistic turn assumes that it is impossible to access an “authentic” reality. Language cannot be used to describe an underlying reality that is independent of it. In other words, instead of describing reality, language constitutes it: all knowledge of reality is cast in linguistic statements and there is no reality that is not informed or shaped linguistically. This filter of linguisticality – upon which the text theories of the French philosophers Roland Barthes and Jacques Derrida build – implies, for example, that a field such as historiography has access only to a textually and linguistically mediated world.
A spatial turn has been initiated primarily by the experience of global connectedness, but also by the postcolonial drive to recognize the simultaneity of different cultures and steer scholarship toward a critical re-mapping of the hegemonic centers and marginalized peripheries of the emerging world society. In these increasingly global times with their tendency toward placelessness, cross-border migration and flows of goods, problems associated with “location” have come strongly to the fore. As a result, questions about the “location of culture,” as Homi Bhabha’s well-known book is titled, have been linked to the demand to use the new focus on space to transform the understanding of culture itself.
An even more powerful counter-movement to the linguistic turn – one that is more clearly delineating it at the same time – currently seems to be emerging with the iconic/pictorial turn. This shift toward a pictorial/visual perspective has been attracting attention since the 1990s, particularly due to our increasingly media-controlled societies. It is directed against the domination of language and the linguistic system and, in addition, against the logocentrism of Western culture. Its representatives are calling for a renewed awareness of the epistemological value of images that stems from their evidentiary character and “showing” function (on the pictorial turn, see Klein 2005: 123–127).