By Koichi Iwabuchi
Iwabuchi has carried out vast interviews with manufacturers, promoters, and shoppers of pop culture in Japan and East Asia. Drawing upon this learn, he analyzes Japan’s "localizing" technique of repackaging Western popular culture for Asian intake and the methods eastern pop culture arouses nearby cultural resonances. He considers how transnational cultural flows are skilled in a different way in quite a few geographic components by means of taking a look at bilateral cultural flows in East Asia. He indicates how jap well known song and tv dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and the way "Asian" pop culture (especially Hong Kong’s) is acquired in Japan.
Rich in empirical element and theoretical perception, Recentering Globalization is an important contribution to wondering cultural globalization and transnationalism, relatively within the context of East Asian cultural studies.
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Extra info for Recentering Globalization: Popular Culture and Japanese Transnationalism
America is now ubiquitous as the unmarked model for (post)modern culture. It is an open question if this transformation of the nature of America’s global cultural inﬂuence is the pinnacle of Americanization or the demise of Americanization. Smart (1993) criticizes Baudrillard by arguing that an exclusive comparison between Europe and America leads to a failure to realize the limits and decline of all-powerful Western/American modernity. Baudrillard is, deliberately or not, ‘‘indi√erent to the possibility that America may no longer be the model for business, performance, and international style, no longer the ‘uncontested and uncontestable’ model of modernity’’ (Smart 1993, 66).
I interviewed more than 110 people who work for tv stations, in the music industry, and for publishing companies and advertising agencies in Tokyo, Taiwan, Hong Kong, Singapore, and Malaysia. The interviews posed questions concerning the promotion and reception of both Japanese popular culture in East Asia and of Southeast Asian popular culture in Japan. , coproduced by Japan, Singapore, Indonesia, and Malaysia. In addition, I conducted informal, in-depth interviews with eighteen female and three male viewers (whose ages ranged from seventeen to the late twenties) concerning Japanese tv dramas in Taipei, and with twenty-four female ‘‘fans’’ (whose ages ranged from the early-twenties to the ﬁfties) concerning Hong Kong ﬁlms and pop music singers in Tokyo.
This is a period during which the historical process of globalization, as deﬁned by Hall Taking ‘‘Japanization’’ seriously 35 (1995), has been accelerated by several interconnected factors. These include the global integration of markets and capital by powerful transnational corporations; the development of communication technologies which easily and simultaneously connect all over the globe; the emergence of an afﬂuent middle class in non-Western countries, especially in Asia; and the increasing number of people moving from one place to another by migration and tourism.