By Avivah Wittenberg-Cox
By no means sooner than has there been the sort of confluence of overseas cognizance to the industrial value of ladies and the necessity for guidelines to let them to fulfil their power. the placement of ladies - as staff, shoppers and leaders - is obvious as a degree of healthiness, adulthood and financial viability. Why girls suggest company takes the commercial arguments for switch to the center of the company international. This powerful �Read more...
summary: by no means prior to has there been this type of confluence of foreign cognizance to the industrial value of girls and the necessity for guidelines to permit them to fulfil their strength. the placement of ladies - as staff, shoppers and leaders - is obvious as a degree of health and wellbeing, adulthood and financial viability. Why girls suggest enterprise takes the commercial arguments for switch to the guts of the company international. This strong new e-book analyses the possibilities to be had to businesses that actually comprehend what motivates girls within the office and undefined. learn the way businesses that discover ways to adapt to ladies might be greater in a position to reply to the problem of an getting older crew and the calls for of the following iteration of data staff. The authors examine regulations and ways in nations all over the world, that provide spectacular and green with envy effects. The optimisation of women's abilities will develop the base line. Taking motion to accomplish this can require sustained braveness and conviction from ultra-modern company leaders. studying Why girls suggest enterprise may be an immense first step
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Additional resources for Why women mean business : understanding the emergence of our next economic revolution
Example text
After decades in the workforce, women now pack a punch in their pocketbooks: purchasing power. As noted above, research in the US shows that women are making 80 % of consumer purchasing decisions, covering everything from cars and computers to IT and insurance. A spate of recent books on female consumers attests that selling to these “new” women is not the same as selling to men. The status and roles of women have changed dramatically in a few short decades. Keeping up with this multifaceted and heterogeneous population is no small feat.
2006) “Europe, East and West, wrestles with birth rate”, International Herald Tribune, 4 September. The Economist (2006) “The Battle for Brainpower”, 7 October. Widell Christiansen, M. (2004) Project Manager, Design (Volvo Cars), speaking at WIN Conference. Women & Work Commission (2006) “Shaping a fairer future”, February. Women’s Forum (2006) Deauville, France, October, www. com. org/wbsite/external/topics/ extgender. 26 Chapter Two MOST OF THE TALENT “Of our 8,000 partners worldwide, 15 % are women.
In Europe, women account for only 32 % of state laboratory employees and 18 % of private laboratory staff, according to the European Commission. “Women are too often ignored and discriminated against in the scientific arena,” said UNESCO, in a joint statement with L’Oréal, the cosmetics group, expressing concern about the situation (L’OréalUnesco, 2007). The link between women’s under-representation and gaps in important skills is not lost on policy-makers. As Meg Munn, the UK’s deputy minister for women and equality, put it: “Skills shortages in the UK are matched to the areas where we have difficulty recruiting women” (Munn, 2007).