By Jon D. Miller
With information from the U.S. and Europe, Jon Miller and Linda Kimmel learn the public's realizing of and perspective towards biotechnology and biomedicine whereas they current equipment of introducing innovative technological know-how to the nonscientist. Biomedical Communications illustrates how important it truly is for researchers, newshounds, and coverage makers to obviously converse their findings in a fashion that avoids basic false impression or confusion. The authors discover how you can gather information regarding biomedical coverage, talk about options for informing shoppers, and current strategies for making improvements to biomedical conversation with the general public. issues coated: * utilizing examine to enhance Biomedical Communications * the general public knowing of Biomedical technology * innovations for Communications to shoppers * Public Attitudes towards Biotechnology matters
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Extra resources for Biomedical Communications: Purpose, Audience, and Strategies
Example text
In 1993, approximately 31 percent of adults included in the study reported that they had one or more children under the age of 18 living in their home. An examination of the biomedical literacy scores suggests that 21 percent of adults with minor children at home qualify as biomedically literate, compared to 13 percent of adults without minor children at home. The analytic question here is whether this difference reflects the presence or absence of children or some other combination of differences in age, education, and other characteristics, and we will shortly turn to an analytic model to answer this question.
This is a disappointing level of understanding of one the central concepts of modern biology. Although the per- Summary of Findings 39 centage of American adults who recognize that antibiotics do not kill viruses increased from 26 percent to 45 percent over the last decade, a majority of American adults still do not understand the scope of antibiotic impact. Just slightly more than half of American adults are able to apply the concept of a one-in-four probability to a practical heredity problem.
A Sense of Being Well-Informed about Health Information Although most Americans express a high level of interest in health information, most adults have substantially less confidence in their knowledge about health information. In the same 1993 survey, respondents were asked to indicate whether they were very well-informed, moderately well-informed, or poorly informed about information about health. Only 30 percent of Americans felt very well-informed about health information (see Figure 3-2). This is in sharp contrast to the 63 percent of Americans who reported being very interested in health information.