By Susan Friedmann
Why perform a little monetary advisors finish up making hundreds of thousands on television
giving funding recommendation whereas others exertions in obscurity? How do a little
attorneys land usual columns in prestigious alternate guides? the place do
those audio system who supply the once a year deal with at conventions come
from? what's the mystery cause decide upon few provider execs
enjoy high-profile, high-prestige, and high-paying prestige as "experts" in
More importantly, can the remainder of us do it? Susan Friedmann solutions a
resounding "Yes!" In Riches in Niches: the best way to Make It giant in a Small
Market, Friedmann explores the a number of components that separate the
"experts" from the carrier execs who could have identical--if no longer
better--skills, yet whom not anyone has ever heard of.
You will learn:
* Why positioning your self as a professional in a Niche--a candy spot
known as a nichepreneur--is the main surefire path to good fortune any
service specialist may well want.
* The GEL formulation: Friedmann's confirmed strategy that exhibits provider
professionals how to define the pro area of interest that makes the easiest
use in their talents whereas yielding greatest profit.
* The Seven secrets and techniques nichepreneurs want to know to create, declare, and
benefit from their professional Identity.
* inventive how one can create secondary, even tertiary, source of revenue streams
capitalizing at the merits of "Being the Expert."