By Stephen Wendel
A new wave of goods helps humans swap their habit and day-by-day workouts, even if it’s exercise extra (Jawbone Up), taking regulate in their funds (HelloWallet), or organizing their electronic mail (Mailbox). This sensible advisor exhibits you the way to layout these kind of items for clients looking to take motion and accomplish particular goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step by step in the course of the technique of making use of behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mixture of lean and agile improvement equipment, you’ll study an easy iterative technique for picking objective clients and behaviors, construction the product, and gauging its effectiveness. observe the best way to create easy-to-use items to aid humans make optimistic changes.
• study the 3 major ideas to assist humans swap habit
• establish your target market and the behaviors they search to alter
• Extract person tales and determine stumbling blocks to behaviour swap
• advance potent interface designs which are relaxing to exploit
• degree your product’s effect and study how you can enhance it
• Use functional examples from items like Nest, Fitbit, and Opower
Read or Download Designing for Behavior Change: Applying Psychology and Behavioral Economics PDF
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Additional info for Designing for Behavior Change: Applying Psychology and Behavioral Economics
When they started the game, they didn’t know that the decks were biased. As they played the game, though, people’s bodies started showing signs of physical “stress” when their conscious minds were about to use a money-losing deck. The stress was an automatic response that occurred because the intuitive mind realized something was wrong—long before the conscious mind realized anything was amiss (Bechara et al. 19 And, once formed, these associations have a life of their own. Our intuitive minds sometimes use them well beyond their original context—we apply them to “similar” situations and experiences even if they aren’t really justified.
We quickly found out that no one listened. They didn’t want to be yelled at. So we started looking for models that worked. Around that time, Richard Thaler and Cass Sunstein’s book Nudge came out, showing how behavioral economics was being applied to nudge people into better behavior. We dug into the literature in behavioral economics and related fields, and assembled an academic advisory board of great researchers from across the country. They helped us parse the academic literature, and put it into practice in our applications.
27 Another example I love comes from a related body of research, on how we build up internal stories or “self-concepts” (also known as selfnarratives) about who we are. ” They help us interpret the world by focusing our attention and making sense of ambiguous information. We also have multiple self-concepts that become active based on cues in our environment. This particular study changed how students saw themselves: Randomly selected students who were given a positive interpretation of their early problems in college came to see themselves as capable and performed better on tests than their randomly selected fellows (Wilson 2011).