By Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart
There's an expanding divergence of concentration team perform among social researchers and advertisement marketplace researchers. This booklet addresses the main matters and sensible requisites of the social researcher, specifically: the types of social learn matters for which concentration teams are such a lot and least appropriate; optimal team dimension and composition; and the designing of focusing workouts, facilitation and applicable research. The authors use examples, drawn from their very own concentration teams learn adventure, and supply workouts for extra examine. They handle the 3 major elements of composition, behavior and research in concentration staff learn and likewise recognize the expanding effect the net has had on social study via disguise
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Additional resources for Focus Groups in Social Research (Introducing Qualitative Methods series)
While groups of a smaller size are advocated by a number of researchers, it should be noted that groups consisting of a small number of individuals can potentially result in limited discussion and are at risk of cancellation if just one or two participants fail to turn up. It is quite usual for groups to include shy or reticent participants, these will have more impact on the potential discussion in a group of a smaller size and may mean that the discussion that arises is more like a question and answer situation with an interviewer rather than a discussion among group members which gains its own momentum (Green and Hart, 1999).
For example, Thomas (1999) used class registration lists to randomly select pupils to take part in focus groups exploring the impact of a smoking intervention in schools. Registration lists were taken only from those classes in those schools which were participating in the intervention thus ineligible pupils were automatically screened out in this selection process. This method may also be employed if focus groups are used in conjunction with a survey (see Chapter 1) where a representative sample of individuals can be drawn from the survey sample.
Pre-existing groups may be advantageous where participation in the group involves disclosure of a potentially stigmatizing condition or status such as being HIV positive or homosexual, particularly if this condition or behaviour is normally invisible or covert (Farquhar and Das, 1999). Farquhar and Das argue that in such situations the researcher has to be aware that, unlike other research methods, focus groups involve individuals identifying themselves not just to a researcher but to other members of the group.