By Ann Handley, C. C. Chapman
The consultant to making enticing websites and construction a devoted following, revised and updated
Blogs, YouTube, fb, Twitter, Google+, and different systems are giving every person a "voice," together with corporations and their clients. So how do you create the tales, movies, and web publication posts that domesticate lovers, arouse ardour in your service or product, and ignite your corporation? Content Rules equips you for on-line luck as a one-stop resource at the paintings and technological know-how of constructing content material that individuals care approximately. This insurance is interwoven with case reports of businesses effectively spreading their principles online—and utilizing them to set up credibility and construct a faithful buyer base.
• locate an genuine "voice" and craft daring content material that might resonate with clients and purchasers and inspire them to proportion it with others
• Leverage social media and social instruments to get your content material and concepts dispensed as generally as possible
• comprehend why you're producing content—getting to the beef of your message in sensible, common-sense language, and defining the objectives of your content material strategy
• Write in a manner that powerfully communicates your provider, product, or message throughout a number of net mediums
Boost your on-line presence and have interaction with buyers and customers like by no means ahead of with Content Rules.
Note: this can be a now not a superior PDF. it sounds as if to were made through buggy conversion or printing to a PDF. It's plagued by HTML entities (like "'") and the desk of contents doesn't paintings. i attempted so as to add bookmarks utilizing Nitro professional and it stored crashing on me -- that's how undesirable of a conversion this is often. however the content material is all there, even the thoroughly dead (non-clickable, page-number loose) index.
Read Online or Download Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (The New Rules Social Media) PDF
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Extra info for Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (The New Rules Social Media)
Example text
What kills me here is that we're talking about creating a user experience that will (whether we like it or not) be driven by words. The entire structure of the page or app flow is for the words". 2 The bottom line: Words matter. Write differently. The language you use and tone of your voice prOVide an untapped, powerful way to forge a distinctive identity, says John Simmons in his book, We, Me, Them & It: How to Write Powerfully for Basiness (fexere, 2002), Simmons argues that companies must expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice.
Just as a person is more than flesh and bones and hair and teeth, good content, too, is more than text and graphics and video. It's an embodiment of your brand. It's designed to inspire people to read more, or view more, or get to know and love your company a little more. Good content can qUickly become the soul of your brand to the online world. Web content allows your visitors to get involved-to comment and share and engage and click here. As Arianna Huffington said during her keynote speech at a MarketingProfs event in Arizona in late 2008, "If you are consuming old media, you are consuming it on your couch.
Good Content as a Competitive Advantage Marcus Sheridan is one of three owners of River Pools and Spa in Warsaw, Virginia. The company installs swimming pools and hot tubs throughout Maryland and Virginia. Since joining the business in 2002, Marcus has spearheaded tremendous growth at the company. Despite years of record rainfall, a housing slump, and the slacker economy, River Pools continues to grow: In 2009, it sold more fiberglass pools than any other company in the United States, where it's among the top 5 percent of all in-ground pool companies.