By F. Michael Hruby
TECHNOLEVERAGE utilizing the ability of expertise to Outperform the contest "Respond to customers." "Cut bills to the bone." those are generic enterprise strategies. yet consultant Michael Hruby has obvious that obtaining know-how "under your small business" will do way more to spice up revenues, raise gains, and maintain you aggressive. His new e-book, Technoleverage, proves that this day it truly is expertise that drives aggressive virtue. How? a method is to create technological breakthroughs (or borrow a person else's) that significantly enhance items. Hruby explains what injection molding did for the lowly tennis shoe, what robotics did for roadside billboards, and offers dozens extra attention-grabbing examples. expertise may also convey services and products quickly -- and to a customer's specific necessities. and naturally, know-how additionally improves the potency of operations (aka: cuts costs). utilizing real-world tales from businesses in dozens of industries, Technoleverage indicates how clever use of know-how is the differentiating think about exponential luck. It exhibits tips to get expertise less than your enterprise to actually "lift" its gains, visibility, measurement, and price. A technology-driven enterprise procedure applies to every kind of agencies, whether or not they invent new applied sciences, manufacture technological items, promote technological prone, combine the know-how of others, distribute know-how -- or simply simple use it. no matter what company a supervisor is in, Technoleverage explains the way to search out and entirely take advantage of high-value know-how advancements, for greatest revenue development. F. MICHAEL HRUBY (Acton, MA) is president of expertise advertising staff, an organization based in 1984 to assist businesses deal with and marketplace their applied sciences. Technoleverage was once caused through managers' reaction to the concept that expertise, while appropriately controlled, should be an engine of development for any company. His consumers comprise Amoco, Avery Dennison, Fraser Paper, Georgia Pacific, Halliburton, Hercules, Rohm & Hass, and Unitrode.
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Extra resources for TechnoLeverage: Using the Power of Technology to Outperform the Competition
Example text
This definition encompasses a broad range of human accomplishment. Of course, it extends far beyond just information technology, which is what many people think of today when they hear the word technology. Although some examples in this book are drawn from information technology, more are drawn from the wide variety of technologies mankind has developed. The athletic shoe industry illustrates what I call TechnoLeverage. This industry managed to wedge technology underneath its business, to lift it to new, significantly higher levels of size, visibility, profit, and value.
Navy for the skills passed on to me. Both of my parents approached the challenges of bringing up and educating their eldest son with an energy and enthusiasm that amazes me even today. More than anything, they have taught me that no obstacle remains for long in front of him who seeks to surmount it. Their resourcefulness in using to the fullest all the tools around them to solve problems has shaped my approach to using everything that a technological capability offers. For their love, friendship, and inspiration, I am forever grateful.
2: Technology: A Tool to Get Out of the Box Of course, not every new idea for technology leads to success. Someone's new product can in turn be superseded by someone else's new product. This can occur even if you correctly gauge the market's desires and judge that your product fulfills those desires. When Polaroid saw one of its products immediately superseded, only a much broader view of the market and the competition could have saved it. In the early 1970s, Polaroid was preparing a product called Polavision for market release.