By Diamantopoulos, Adamantios
Read or Download International Marketing Review, Volume 20, Number 1, 2003: Export Information Use PDF
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Extra info for International Marketing Review, Volume 20, Number 1, 2003: Export Information Use
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There was a lack of functional (marketing/exporting) expertise, particularly in the smaller companies interviewed, which suffered from a lack of resources generally. This exacerbated the perceived overlap between sources (noted by Diamantopoulos and Souchon, 1999), making distinctions “fuzzy”, and even the more experienced respondents were reluctant to distinguish between them. “Does the use of information gained from market research supported by the EMRS count as marketing research or export assistance?