By Frank M. Go
The moment annual quantity of the foreign position Branding Yearbook; this assortment seems to be on the case for utilising model and advertising innovations and to the industrial, social, political and cultural improvement of towns, cities and areas worldwide to assist them compete within the worldwide, nationwide and native markets.
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Additional info for International Place Branding Yearbook 2011: Managing Reputational Risk
Sample text
The global leisure tourist industry is vast and still growing rapidly but with homogenization of food, accommodation and travel facilities require increasingly contrived images to be marketed to maintain the momentum? ’ These reflections by Dick Onians (1998), former chairman of the Council of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) serve as a call to arrest the insidious corrosion of the character of place. At the time of writing, more than a decade later, it is reflected by IKEA’s slogan ‘Home is the most important place in the world’; despite obviously having a different motive in mind.
This emerging economy has a dire need for improved education, healthcare and social services, and therefore justifies a critical assessment of the cost–benefit impacts of the 2010 FIFA World Cup™. They conclude, by comparing media analysis with survey results, that the competition has contributed little to improving South Africa’s reputation, unless both a domestic and international strategy exists to leverage, in future, the increased awareness that the mega-event has yielded. Measuring Reputation Indexing can be a vital tool for measuring external and internal perceptions – an essential aspect of building a place brand for any territorial actor.
Peace can be viewed as a proxy for describing an interrelated set of structures which create and sustain an environment that is optimal for human potential to flourish. The Institute for Economics and Peace identified eight structural and attitudinal criteria related to peace. The first-order structures of sound business environment, well-functioning government and equitable distribution of resources within society are the critical components that create peace. The latter can function effectively in the presence of five secondary elements, interconnected mutually and with the primary structures.