Managing service firms : the power of managerial marketing by Per SkaМЉlen

By Per SkaМЉlen

Show description

By Per SkaМЉlen

Show description

Read or Download Managing service firms : the power of managerial marketing PDF

Similar marketing books

The Religious Dimensions of Advertising (Religion Culture Critique)

This groundbreaking paintings explores media pupil Sut Jhally's thesis that ads features as a faith in past due capitalism and relates this to severe theological experiences. Sheffield argues that ads isn't really itself a faith, yet that it includes non secular dimensions--analogous to Durkheim's description of items as totems.

TechnoLeverage: Using the Power of Technology to Outperform the Competition

TECHNOLEVERAGE utilizing the facility of expertise to Outperform the contest "Respond to buyers. " "Cut bills to the bone. " those are conventional company strategies. yet guide Michael Hruby has noticeable that obtaining know-how "under your enterprise" will do way more to spice up revenues, carry earnings, and hold you aggressive.

PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing

In an period of data transparency and the empowered patron, the way you rate your product can make or holiday your online business. rate too excessive and you’ll most probably lose to the contest. fee too low and you’ll degrade the price of your items and providers. fee appropriate, and you’ve positioned your self in major place to win the sale.

Extra resources for Managing service firms : the power of managerial marketing

Example text

Loans issued already would still exist and be valid and would need to be administrated. From January 1993, the FI assumed full responsibility for these loans. In order to do that, and as an effect of regional political considerations, a central customer support office staffed by 30–40 employees was set up in Middletown in 1992. The consumer loans division I studied evolved from this support office. In 2008, about 200 hundred people were working there. Thus, during the fi rst year of what would become the consumer loans division of the FI, the focus was on administrating the old, special kind of government loans as efficiently as possible.

Her colleague makes a similar statement: ‘We’ve been of benefit to society. You see, we’re good for all customers, including those with loans with the [ordinary] banks because the banks were forced to dump their prices due to us popping up and kind of challenging and nibbling away at market shares . . a lot of customers use our rates to put pressure on their own banks to reduce rates’. Given the importance that its staff attaches to the FI, one could perhaps argue that it has played out its role as a ‘price dumper’ because it has succeeded in lowering the interest rates of the ordinary banks.

Pastoral management focuses on material reality only if it influences how people conduct themselves. The pastor manages by means of her/his inner qualities, which are considered superior to the inner qualities of the people constituting the ‘flock’. The objective of pastoral management is to secure the managed subjects aligning themselves with an implicit or explicit ethic such as customerism (Foucault 2000b; 2007). One mark of a pastoral discourse is that it prescribes such an ethic to a particular domain.

Download PDF sample

Rated 4.04 of 5 – based on 44 votes