By Jerry Yudelson
Advertising eco-friendly construction companies: suggestions for fulfillment provides all of the details key decision-makers have to reply to the fast-growing marketplace for eco-friendly constructions, layout and development services. thoroughly up-to-date, revised and elevated from the author's prior works, this publication is the only source you must achieve the fairway development marketplace.With a legitimate grounding in modern advertising and marketing concept and perform, the ebook assembles hard-to-find info to help executives and companions in layout and building organizations in crafting aggressive suggestions that construct on their company' strengths, whereas shoring up their weaknesses. considering so much layout and development organisations specialise in specific industry sectors, the e-book systematically examines the $64000 marketplace segments for eco-friendly constructions. It additionally provides key company case justifications for eco-friendly structures that support architects, engineers and developers to appreciate shopper motivations and reply to them with applicable advertising strategies and communications ideas. The booklet examines how the fairway development marketplace is adopting sure new items and layout techniques, info that may aid brands and gross sales groups to craft applicable advertising innovations. The ebook additionally is helping vendors and builders comprehend the golf green development enterprise case and to determine what different modern organisations and tasks have discovered - find out how to industry and promote eco-friendly constructions and eco-friendly advancements in a hugely aggressive industry. * learn how modern organisations industry and promote eco-friendly structures * improve suggestions for achievement during this quick becoming, continually altering and hugely aggressive market * methods to comprehend purchaser motivations and reply to them with applicable advertising strategies and communications concepts
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Extra info for Marketing Green Building Services: Strategies for Success
Sample text
What are the differences between using the other organizations’ guidelines and using the LEED certification process? In one sense, they are complementary: using other guidelines can typically take a project more than halfway toward LEED certification. However, LEED focuses on a broader range of issues than most other green building or energy-efficiency guidelines. For example, if owners’ points of focus are primarily on energy use, reducing carbon dioxide emissions (linked to global warming) and improving indoor air quality, then a variety of advanced building guidelines can take them there efficiently.
Global warming concerns and $70 per barrel oil already do that job quite nicely. Unfortunately, the crisis is not yet pointed enough for most project teams to take action for high-level LEED buildings, unless some CEO or university president or political leader makes it their priority. If you’re among the many trying to figure out how to succeed in the world of green building marketing, take it as your task to figure out how to decrease TPPA and increase the understanding of Crisis. Your clients will reward you beyond your expectations.
6 Triggers to green building25 Key Issues Motivations Energy cost increases/utility rebates 74 Achieving superior energy performance 68 Lower life-cycle operating costs 64 Have a positive environmental impact 60 Easier to get LEED certification now 54 Secure a competitive advantage 53 Respond to government regulations 53 Secure productivity benefits 53 McGraw-Hill Construction. Green Building SmartMarket Report, 2007. Education Green Building Issue. Reprinted with permission. 2. WHAT IS A GREEN BUILDING?