By Andy Pike
'Andy Pike has given us a deeply researched and lots more and plenty wanted research of the ways that manufacturers and branding are intertwined with house and position. via a sequence of revelatory case stories of goods and their areas of starting place, we find out how spatial context issues within the creation of branded which means and price. Origination may be a necessary source for students of branding, geography, cultural stories, and Read more...
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Additional resources for Origination : the geographies of brands and branding
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Andy Pike. © 2015 John Wiley & Sons, Ltd. Published 2015 by John Wiley & Sons, Ltd. 1 First Dynasty Egyptian wine jar, impressed with royal cylinder seal. Source: David Wengrow (2008: 10) from J. de Morgan (1897: 166) Recherches sur les origines de l’Egypte. Paris: Ernest Leroux (figure 527). commodities (Riezebos 2003). They were used to reassure consumers of quality, provenance and geographical origin. The meaning and value of where goods and services commodities were from and who made and/or delivered them – what is understood and elaborated here as their origination – have been wrapped up in brands historically from their earliest emergence.
1 ‘The brand box’ Focus on agency Focus on structure Organization and production as level of analysis Thesis: Brands as management tool Question: How can we use the brand as a management tool next to other functions? g. 1996) Society and consumption as level of anlysis Thesis: Brands as sign Question: How do brands perform a signs, symbols and icons in society? g. 2006) Thesis: Brands as corporate catalysts Question: How can we use the brand as a new paradigm to manage corporations? g. 2008) Thesis: Brands as media Question: How do brands as a new interface restructure interaction between stakeholders?
Assembled in China’ origination enables Apple to sustain the meaning and value of its branded products and services, and reap the wide profit margins from its differentiated meaning and value, premium price and cost efficient production. Such origination remains a spatial and temporal fix, however, given ongoing competition, financialization, innovation and internationalization as well as regulatory rivalry over ownership and control of IPR, political and popular critique, and anti‐brand and anti‐Apple sentiment.