By David Wolf (auth.)
In this pithy but compact publication, David Wolf, offers company proprietors and PR practitioners with a roadmap to company credibility in China. Laced with considerate recommendation and braced with illustrative instances, Public kin in China strips out the jargon and provides whatever infrequent: a realistic instruction manual for construction and protecting a model in China.
Read or Download Public Relations in China: Building and Defending your Brand in the PRC PDF
Similar marketing books
The Religious Dimensions of Advertising (Religion Culture Critique)
This groundbreaking paintings explores media pupil Sut Jhally's thesis that ads services as a faith in past due capitalism and relates this to severe theological reviews. Sheffield argues that advertisements isn't itself a faith, yet that it comprises spiritual dimensions--analogous to Durkheim's description of gadgets as totems.
TechnoLeverage: Using the Power of Technology to Outperform the Competition
TECHNOLEVERAGE utilizing the ability of know-how to Outperform the contest "Respond to consumers. " "Cut expenses to the bone. " those are ordinary enterprise strategies. yet consultant Michael Hruby has noticeable that obtaining expertise "under your small business" will do way more to spice up revenues, elevate gains, and hold you aggressive.
PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing
In an period of data transparency and the empowered client, the way you fee your product can make or holiday your corporation. rate too excessive and you’ll most probably lose to the contest. fee too low and you’ll degrade the worth of your items and providers. fee splendid, and you’ve placed your self in major place to win the sale.
- Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series)
- Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage
- Marketing 2016
- Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
- Marketing mit dem PC: Mit 16 BASIC-Programmen für IBM PC und Kompatible
- Tendenzen im Dienstleistungsmarketing: Vom Marketing zum Management
Extra info for Public Relations in China: Building and Defending your Brand in the PRC
Sample text
More accurately, the term refers to the direct interaction with government agencies and officials. At first blush, it may seem like this direct interaction is all that is necessary, and a belief persists that as long as one meets the right officials and says the right things, no further effort is required. At one time in the past, this may have been sufficient. Government relations was the core effort because reaching out to the government even at the most senior levels was a straightforward process.
You want someone with a personality that is strong enough to be able to offer opinions that may run counter to those of other managers, and to do so with conviction. A PR manager who cannot say “no” to his or her colleagues and boss will disappoint in the long run, and in a crisis situation will be worse than useless. Also, keep in mind that public relations as a profession in China is around 70% female. If you run an organization with a strong “guy” culture, make sure you hire someone who will fit into that culture rather than be offended by it.
Where to find a China PR manager Once you know what you are looking for, there comes the brutal challenge of actually finding one or more viable candidates. As noted above, your PR agency might be of help, simply because they, too, are probably on the constant lookout for candidates and may have someone a little too senior for an agency, who would work out well for you. Next, ask around among people you can trust who have an idea of the kinds of challenges you will face as a company. You would be surprised how many companies find their PR people through their social and professional circles.