By David Wolf (auth.)
In this pithy but compact publication, David Wolf, offers company proprietors and PR practitioners with a roadmap to company credibility in China. Laced with considerate recommendation and braced with illustrative instances, Public kin in China strips out the jargon and provides whatever infrequent: a realistic instruction manual for construction and protecting a model in China.
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Extra info for Public Relations in China: Building and Defending your Brand in the PRC
More accurately, the term refers to the direct interaction with government agencies and officials. At first blush, it may seem like this direct interaction is all that is necessary, and a belief persists that as long as one meets the right officials and says the right things, no further effort is required. At one time in the past, this may have been sufficient. Government relations was the core effort because reaching out to the government even at the most senior levels was a straightforward process.
You want someone with a personality that is strong enough to be able to offer opinions that may run counter to those of other managers, and to do so with conviction. A PR manager who cannot say “no” to his or her colleagues and boss will disappoint in the long run, and in a crisis situation will be worse than useless. Also, keep in mind that public relations as a profession in China is around 70% female. If you run an organization with a strong “guy” culture, make sure you hire someone who will fit into that culture rather than be offended by it.
Where to find a China PR manager Once you know what you are looking for, there comes the brutal challenge of actually finding one or more viable candidates. As noted above, your PR agency might be of help, simply because they, too, are probably on the constant lookout for candidates and may have someone a little too senior for an agency, who would work out well for you. Next, ask around among people you can trust who have an idea of the kinds of challenges you will face as a company. You would be surprised how many companies find their PR people through their social and professional circles.