Public Relations in the Nonprofit Sector: Theory and by Richard D. Waters

By Richard D. Waters

Nonprofit organisations are coping with to hold out subtle public family members programming that cultivates relationships with their key audiences. Their public kin demanding situations, despite the fact that, have mostly been understudied. Budgetary and staffing restraints frequently restrict how those enterprises perform their fundraising, public know-how and activism efforts, and consumer outreach. This quantity explores a variety of public kin theories and themes vital to the administration of nonprofit companies, together with main issue administration, speaking to bolster engagement on-line and offline, and recruiting and preserving volunteer and donor support.

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By Richard D. Waters

Nonprofit organisations are coping with to hold out subtle public family members programming that cultivates relationships with their key audiences. Their public kin demanding situations, despite the fact that, have mostly been understudied. Budgetary and staffing restraints frequently restrict how those enterprises perform their fundraising, public know-how and activism efforts, and consumer outreach. This quantity explores a variety of public kin theories and themes vital to the administration of nonprofit companies, together with main issue administration, speaking to bolster engagement on-line and offline, and recruiting and preserving volunteer and donor support.

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Kelly, K. S. (1998a). Effective fund-raising management. Mahwah, NJ: Lawrence Erlbaum. Kelly, K. S. (1998b, November). Four organizational roles of fund raisers: An exploratory study. Paper presented to the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) 27th annual conference, Seattle, WA. Kreitz, P. A. (2008). Best practices for managing organizational diversity. Journal of Academic Leadership, 34(2), 101–120. Lysakowski, L. (2002). The importance of volunteers in a capital campaign.

Petty, J. , & Wagner, L. (2007). Introduction: Union gives us strength—diversity and fundraising. International Journal of Educational Advancement, 7, 171–175. , & Einsiedel, E. (1990), Roles and program evaluation techniques among Canadian public relations practitioners. In J. Grunig & L. ), Public relations research annual (vol. 2, pp. 95–114). Hillsdale, NJ: Lawrence Erlbaum. Pompper, D. (2004). Linking ethnic diversity & two-way symmetry: Modeling female African American practitioners’ roles.

Notes were added for some answers that required an explanation. For example, if a plan listed the members of a crisis management team, the researcher documented the positions included. , introduction, crisis team composition, crisis team responsibilities), and whether forms such as emergency contact lists were included. Researchers were particularly interested to note if plans contained a section for dealing with the mass media and social media. The most common threats that church crisis management plans addressed were also noted.

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