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What are the differences between using the other organizations’ guidelines and using the LEED certification process? In one sense, they are complementary: using other guidelines can typically take a project more than halfway toward LEED certification. However, LEED focuses on a broader range of issues than most other green building or energy-efficiency guidelines. For example, if owners’ points of focus are primarily on energy use, reducing carbon dioxide emissions (linked to global warming) and improving indoor air quality, then a variety of advanced building guidelines can take them there efficiently.
Global warming concerns and $70 per barrel oil already do that job quite nicely. Unfortunately, the crisis is not yet pointed enough for most project teams to take action for high-level LEED buildings, unless some CEO or university president or political leader makes it their priority. If you’re among the many trying to figure out how to succeed in the world of green building marketing, take it as your task to figure out how to decrease TPPA and increase the understanding of Crisis. Your clients will reward you beyond your expectations.
6 Triggers to green building25 Key Issues Motivations Energy cost increases/utility rebates 74 Achieving superior energy performance 68 Lower life-cycle operating costs 64 Have a positive environmental impact 60 Easier to get LEED certification now 54 Secure a competitive advantage 53 Respond to government regulations 53 Secure productivity benefits 53 McGraw-Hill Construction. Green Building SmartMarket Report, 2007. Education Green Building Issue. Reprinted with permission. 2. WHAT IS A GREEN BUILDING?