By David J Ketchen, Donald D Bergh
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Additional info for Research Methodology in Strategy and Management, Volume 4
A. (2002). A resource-based view of manufacturing strategy and the relationship to manufacturing performance. Strategic Management Journal, 23(2), 105–117. Snow, C. , & Hrebiniak, L. G. (1980). Strategy, distinctive competence, and organizational performance. Administrative Science Quarterly, 25(2), 317–336. Varadarajan, P. R. (1985). A two-factor classiﬁcation of competitive strategy variables. Strategic Management Journal, 6(4), 357–375. de Vasconcellos, J. A. , & Hambrick, D. C. (1989). Key success factors: Test of a general theory in the mature industrial-product sector.
On the other hand, mixed methodologists posited the use of a different paradigm: pragmatism (Howe, 1988). A major tenet of Howe’s concept of pragmatism was that quantitative and qualitative methods are compatible. The concept of the triangulation of methods was the intellectual wedge that eventually broke the methodological hegemony of the monomethod purists (Tashakkori & Teddlie, 1998). Campbell and Fiske (1959) proposed the multitrait–multimethod matrix, which used more than one quantitative method to measure a psychological trait.
Testing resource-based theory. In: D. J. Ketchen, Jr. & D. D. Bergh (Eds), Research methodology in strategy and management (Vol. 2, pp. 1–12). Amsterdam, The Netherlands: Elsevier Ltd. Bharadwaj, A. S. (2000). A resource-based perspective in information technology capability and ﬁrm performance: An empirical investigation. MIS Quarterly, 24(1), 169–196. , & Boal, J. (1994). Strategic resources: Traits, conﬁgurations and paths to sustainable competitive advantage. Strategic Management Journal, 15(Summer), 131–148.