By Kevin Moloney
All PR, even if for charities or palms brands, is susceptible propaganda. notwithstanding it has its indisputable merits (it grabs awareness and is helping stream extra information), it additionally has charges (such as selective messaging). This widely revised variation of a vintage textual content totally investigates PR, updating and increasing prior arguments and construction upon the winning first version with new options, facts and proof. Thought-provoking and stimulating, Rethinking Public kin 2d version demanding situations traditional PR knowledge. It develops the authorized pondering at the most vital query dealing with PR - its dating with democracy - and unearths a stability of benefits and downsides which depart a residue of outrage. It tackles topical concerns resembling: PR as a kind of propaganda which thrives in a democracy the connections among PR and journalism the media, promotions tradition and persuasion. Designed to attract ultimate yr undergraduates, postgraduates and researchers learning public kin, media and communications reports, this booklet explores an important dating PR has – the relationship with democracy – and asks what merits or expenses it brings to politics, markets and the media.
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Additional resources for RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY
3 A future with PR We can look back to 1900 in the USA and see the beginnings of the public relations that we recognise today. 1 With this history, perhaps the Spectator magazine was too cautious when it heralded PR as the ‘profession of the decade’ in 1998, and Michie too narrow when he declared the UK ‘in the midst of a PR explosion’ in the same year. 3 But these references look back to the twentieth century, and if the case made in the last chapter for PR pervasiveness is accepted, PR will flourish in the twenty-first.
The key link lies in the need of individuals for new personal values and behaviours to be accepted or at least tolerated by society. One cannot be comfortably transsexual if one’s legal status is unclear; one cannot be a sovereign consumer without the labelling of food ingredients; one cannot be a fully informed citizen if advice to ministers is secret; one cannot be secular if religion obtrudes into civic life; one cannot worship if one’s religion is harassed. PR is a set of flexible techniques for the promotion of values by interest and cause groups, by voluntary associations, and by an individual alone.
Even if PR is accepted as the single category for all such communication, the case for its reform remains, especially so as it is likely to continue growing in the promotional culture of accelerating pluralism. The PR literacy of individuals as consumers in markets and as citizens is the first line of defence against all types and intensities of propaganda. At the level of organisations and groups, the production of a state of communicative equality, where all interests that want a PR ‘voice’ have the resources to produce it, will be achieved by a system of private and public subsidies for the resource poor.