By Elms J., Dunn P., Balsbaugh A.
During this must-have publication for eBay entreprenuers, eBay specialists display how you can achieve the greater than a hundred million registered clients and catapult your revenues. how you can make listings stand out, motivate customer self assurance, shut a sale, and retain clients coming again. An eBay collage teacher, a Fortune a hundred advertising professional, and an eBay PowerSeller provide necessary advertising insights and tried-and-true suggestions for propelling eBay revenues to the following point.
Read Online or Download The 7 Essential Steps to Successful eBay Marketing: Creative Strategies to Boost Profits Now PDF
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Extra info for The 7 Essential Steps to Successful eBay Marketing: Creative Strategies to Boost Profits Now
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The links to open or manage your store are located at the upper right. ) Choose a Store Design Click the Open A Store button. You’ll begin by choosing a store design. You can use one of eBay’s 39 predesigned store templates or use the eBay Easily Customizable tool (click the link in the upper-left corner of the page) to create a customized store look. We suggest choosing the Classic Left or Classic Top templates. These templates allow you to customize the appearance of your store, which is an excellent opportunity to build on your business’s identity and brand.
There are three levels to choose from: Basic, Featured, and Anchor Stores. Each comes with its own particular benefits. html. Featured and Anchor Stores come with additional perks at a higher price tag: • • • • Additional custom store pages Additional e-mail marketing capabilities Expanded traffic and stores reporting Monthly allotments of free keyword advertising These additional perks and features will be explained in greater detail as we progress through this section. Tip: For medium-sized sellers who also use Selling Manager Pro, the Featured Store subscription represents the best value, as your Selling Manager Pro subscription fees are included in your monthly store subscription fee, along with a $30 credit toward the eBay Keywords program (explained later in the chapter).
If we can connect with customers in these areas, then we’re really starting to sell. Think about it. Anyone can get a doughnut. But when you get a Krispy Kreme you’re getting a special doughnut. Why is it special? Several of Maslow’s motivators are at work behind the intense desire for this yummy treat. Of course, it is food, so it does fulfill the physiological need for sustenance. Moreover, Krispy Kreme doughnuts are comfort food. Show up at the office with a dozen Krispy Kremes and everybody treats you as if you just walked on water.