By Anthony Elliott
Company networking, compulsive consumerism, cosmetic surgery, healing tribulations, quick identification makeovers and truth television: welcome to existence in our more and more individualized international. during this extraordinary e-book, Anthony Elliott and Charles Lemert discover the tradition of the ‘new individualism’ generated by means of international capitalism and increase an incredible new standpoint on people’s emotional studies of globalization.The New Individualism bargains attention-grabbing, yet irritating, bills of individuals suffering to deal with a brand new individualism reshaping the realm at the present time. there's Larry, a high-tech govt ‘emotionally wrecked through success’; there's Ruth, a married girl in her past due fifties, typing real-time erotica in our on-line world; there's Norman, a improving drug addict contaminated with HIV, reinventing himself by means of accepting the lethal worlds for what they're; and Caoimhe and Annie, little women merely starting to discover the disorientating results of the recent individualism.This booklet powerfully cuts opposed to the grain of present orthodoxies that view globalization as corrosive of non-public lifestyles. Elliott and Lemert argue that today’s worlds will not be simply dicy yet lethal. but there's wish, the authors contend, past the complexities.Voted into the 50 most sensible administration Books For 2006 via The Australian monetary evaluation.
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Additional info for The New Individualism: The Emotional Costs of Globalisation
Sample text
But only in past years do women seek to have their bodies cut and remade, in search of an ideal new individualism. And let us not forget the men who drug themselves in the search for more prominent biceps. The promptings for such decisions, we contend, go back to childhood, to the deepest hopes and dreads experienced during the very earliest years of self-definition. Children are increasingly identified with the cultural gains of techno-literacy. This is, at any rate, what adults in the polished expensive cities of the world – overcommitted, overstretched, and generally time-poor – tend to think about the young today.
After a fashion, the presence of hip-hop music and dress in China is part and parcel of the African beat in American hip-hop. Thus, and for now, we leave aside the question of whether it is a good or bad thing that women like Kelly worry fathers like us because we fear that our girls might turn out as she has. How indeed will our little girls avoid the pressures of global realities as they are conveyed to them by the supposed miracles of information technologies. Annie and Caoimhe were techno-literate before they could read.
Annie early on somehow got the point that she was expected to get down with black culture in ways that surprised her very white parents. When a child of African-American genes, and phenotypically white parentage, becomes a hip-hopster before she can even know about, much less sing, an American patriotic anthem, who is she? Or, better put, who is she to be? Time will tell; but it will tell one thing for certain. She will be many individuals at once because she already is, and so she will be for reasons that go far beyond her life as child adopted.