The New Rules of Marketing and PR: How to Use News Releases, by David Meerman Scott

By David Meerman Scott

Whereas most people understand many of the issues popular writer and blogger David Meerman Scott writes, nobody will understand every little thing. i have been within the public relatives career for greater than two decades and located his sage recommendation, examples and guidance highly precious. David is aware the way to deliver every thing jointly to aid make you, your consumers and corporate profitable. it is an easy-to-read and engaging publication that you will need to spotlight and reference. i like to recommend this e-book and David's weblog whilst I communicate to groups.The New ideas of selling and PR: easy methods to Use Social Media, Blogs, information Releases, on-line Video, and Viral advertising and marketing to arrive dealers without delay, second variation

Show description

By David Meerman Scott

Whereas most people understand many of the issues popular writer and blogger David Meerman Scott writes, nobody will understand every little thing. i have been within the public relatives career for greater than two decades and located his sage recommendation, examples and guidance highly precious. David is aware the way to deliver every thing jointly to aid make you, your consumers and corporate profitable. it is an easy-to-read and engaging publication that you will need to spotlight and reference. i like to recommend this e-book and David's weblog whilst I communicate to groups.The New ideas of selling and PR: easy methods to Use Social Media, Blogs, information Releases, on-line Video, and Viral advertising and marketing to arrive dealers without delay, second variation

Show description

Read Online or Download The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly PDF

Similar marketing books

The Religious Dimensions of Advertising (Religion Culture Critique)

This groundbreaking paintings explores media pupil Sut Jhally's thesis that ads features as a faith in overdue capitalism and relates this to serious theological reviews. Sheffield argues that ads isn't itself a faith, yet that it comprises spiritual dimensions--analogous to Durkheim's description of items as totems.

TechnoLeverage: Using the Power of Technology to Outperform the Competition

TECHNOLEVERAGE utilizing the ability of know-how to Outperform the contest "Respond to consumers. " "Cut bills to the bone. " those are widespread enterprise strategies. yet guide Michael Hruby has obvious that obtaining know-how "under your corporation" will do way more to spice up revenues, carry earnings, and preserve you aggressive.

PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing

In an period of data transparency and the empowered buyer, the way you cost your product can make or holiday your enterprise. fee too excessive and you’ll most likely lose to the contest. fee too low and you’ll degrade the price of your items and companies. fee most appropriate, and you’ve positioned your self in major place to win the sale.

Additional resources for The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Example text

PR people occupied their time by writing press releases targeted exclusively to reporters and editors and by schmoozing with those same reporters and editors. And then they crossed their fingers and hoped (“Oh, please write about me . ”) that the media would give them some ink or some airtime. The end result of their efforts—the ultimate goal of PR in the old days—was the “clip” that proved they had done their job. Only the best PR people had personal relationships with the media and could pick up the phone and pitch a story to the reporter for whom they had bought lunch the month before.

Most organizations optimize sites for searching, which helps people answer their questions but doesn’t encourage them to browse. But, people also want a site to tell them something they didn’t think to ask. The marketers at Amazon understand that when people browse the site, they may have a general idea of what they want (in my case, perhaps a book for my daughter about surfing), but not the particular title. So if I start with a search on Amazon for the phrase “surfing for beginners,” I get 99 titles in the search results.

With blogs, we communicate directly with our audience, bypassing the media filter completely. We have the power to create our own media brand in the niche of our own choosing. It’s about being found on Google and Yahoo! and vertical sites and RSS feeds. Instead of writing press releases only when we have “big news”—releases that reach only a handful of journalists—we should be writing news releases that highlight our expert ideas and stories, and we should be distributing them so that our buyers can find them on the news search engines and vertical content sites.

Download PDF sample

Rated 4.93 of 5 – based on 37 votes