By D. Heller
The promoting of 9-11 argues that the promoting and commodification of the terrorist assaults of September eleven, 2001, show the contradictory procedures during which shoppers within the usa (and world wide) use, converse, and build nationwide identification and their feel of nationwide belonging via cultural and symbolic items. participants light up those procedures and make very important connections among myths of state, practices of mourning, theories of trauma, and the politics of post-9/11 patron tradition. Their essays take serious inventory of the function that purchaser items, media and press retailers, advertisement advertisements, sellers and company public relatives have performed in shaping cultural reminiscence of a countrywide tragedy.
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Extra info for The Selling of 9/11: How a National Tragedy Became a Commodity
Sample text
Later in the show, when Letterman asked him if his former co-host, Kathy Lee Gifford, would ever return to the morning talk show, Philbin proposed that the military send her to Afghanistan to exact swift and thorough revenge. ”29 I have summarized a few select moments from this broadcast of The Late Show because in them we find the disparate threads that form the tightly stitched fabric of 9/11’s marketing: a pious populism celebrated alongside a panel of media elite; self-congratulatory indulgence barely contained by a chastened humility; ritual misogyny and myths of paternal legacy alongside the public spectacle of masculine emotional release between corporate comrades-in-arms; an exhortation to move forward framed by an exhortation to return to an earlier condition of normality.
Both WebMD, a popular healthcare web site, and a September 2002 National Science Foundation press release quoted Dr. ”14,15 Dr. Silver’s study and her statements are fascinating because they reveal that some psychologists were willing to include Americans who were very distant from downtown Manhattan that day. Seventeen percent of Americans stating that they are experiencing symptoms of PTSD should give us pause. How is it that these long-distance “witnesses” appear to share many of the same symptoms with those who witnessed the attacks in real life?
Two key themes about Ground Zero’s Wounded Nation, Broken Time 29 uniqueness consistently appeared in both of these: first, that America experienced September 11 as a national trauma, and second, that flows of time and history were interrupted or stopped. Trauma, time, and history are all tropes that help to construct the paradox at the heart of this essay: How is it that a space widely perceived as sacred is mired in processes of commodification so deep that it becomes a commodity itself? Though this analysis cannot claim to be comprehensive, we seek to outline the ways in which narratives of trauma and history suffuse the former World Trade Center site with a unique aura, and to discuss how this aura interacts with local commercial processes.