By Frédéric Godart (auth.)
Proposing a accomplished account of the worldwide model this publication goals to provide model as a social and cultural truth. Drawing on six rules from the undefined, Godart publications the reader in the course of the monetary, social and political area of the world's so much glamorous industry.
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Extra resources for Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry
Sample text
This substitution of local production by imports is typical of offshoring dynamics. In Figure 1, an analysis of employment in the same industries in France shows trends similar to those observed in the United States. Note that the decrease in employment in apparel and leather goods is not decelerating. Offshoring has thus affected all developed countries, and is still affecting them, although some have been less impacted than others (for example, Italy was able to maintain some economic districts dedicated to clothing or footwear, such as Brenta,28 despite harsh international competition).
Firstly, because haute couture occupies a prominent position in the public eye and participates in the creation of an image of fashion as “luxury,” as noted by Vogue (French edition) in 1973: “What’s more anachronistic, more dream-laden than sailing vessels? Haute couture. ] Why haute couture? ”16 Secondly, haute couture remains a significant economic activity that contributes to the international reputation of Paris. 17 Haute couture also survives because it is a “laboratory of ideas,” a “creative melting pot,” in the words of the French Ministry of Culture’s reply to the “Written Question No.
They turn inert materials such as cotton or silk into cultural products laden with meaning. In addition, the specificity of markets is that they are bets on the future. Producers commit at time t to produce a certain quantity of goods to be sold at time t + 1. The structure of demand at t + 1 is not known in advance and represents a major risk for producers. This phenomenon of “a bet on the future” is reflected vividly in fashion, where production cycles start as early as 18 months in advance in some cases.