By Micael Dahlen
Flying within the face of present pondering, this e-book means that we don't have to ‘think outdoor the field’ in our quest for creativity, quite we must always reconsider the best way we glance ‘inside the box’. this concept will resonate purely too good with those that have endeavoured to be artistic via considering open air that field, purely to have their makes an attempt scuppered via the restrictions of paperwork and organizational politics. rather than battling a wasting conflict, the writer means that creativity can be labored at in the constraints of the organizational field, yet that area has to be grown and allowed to be shaken up. simply through experimenting, mutating and discovering new instructions are you able to discover enterprise paths that result in luck. The reader is inspired to not unfastened themselves from all their wisdom and reports (the considering outdoor the field process) yet to exploit their wisdom and event in new methods. The inventive equipment urged within the ebook can be associated with actual enterprise examples from which concepts were constructed to assist their implementation. quite a few routines and ‘eye-openers’ shape a part of the sensible implementation of Micael Dahlén’s principles. The ebook is framed by way of versions and ideas of the way creativity works (the artistic approach, the artistic individual and the artistic end result) and what its results are.
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Extra info for Creativity Unlimited: Thinking Inside the Box for Business Innovation
Example text
The study is over 20 years old (data collection on this scale is unusual and is not done very often), and every year since then, the launch and marketing budgets have increased steadily, which implies stiffening competition and even greater difficulties in reaching the target group. A normal estimate is that leakage at each stage has probably increased WHY IS CREATIVITY SO IMPORTANT? / 33 by roughly 20%. If we multiply the decrease in the target group meeting the objective at each stage by the original total of 12%, we get 80 × 80 × 80 × 80 × 12 = 5%.
It is worth mentioning that creativity has been proved to provide an outlet for other positive feelings in addition to happiness. Shining one’s shoes without shoe polish, starting the car when the starter motor is broken, washing one’s hair without water or making notes without a pen and paper are a few examples of mundane creative activities that researchers have confronted people with. Can you solve these problems? ) the hundreds of people who took part in these experimental studies devised new, sometimes unusual, solutions to these everyday problems.
The results showed unambiguously that the products and marketing programmes of the successful executives were judged to be considerably more creative. In the study, researchers also found a direct link between creative business innovation and professional success, but they chose not to measure professional success and the personal qualities that make it possible. 1 – determine whether the result of your work is creative (we will have reason to return to this later in the book); and that if you are creative, this means that you will be more successful professionally.