By Brian Halligan, Dharmesh Shah
Read or Download Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) PDF
Similar marketing books
The Religious Dimensions of Advertising (Religion Culture Critique)
This groundbreaking paintings explores media pupil Sut Jhally's thesis that advertisements services as a faith in overdue capitalism and relates this to severe theological reviews. Sheffield argues that ads isn't really itself a faith, yet that it includes spiritual dimensions--analogous to Durkheim's description of items as totems.
TechnoLeverage: Using the Power of Technology to Outperform the Competition
TECHNOLEVERAGE utilizing the facility of know-how to Outperform the contest "Respond to buyers. " "Cut expenditures to the bone. " those are popular company strategies. yet consultant Michael Hruby has noticeable that obtaining know-how "under your enterprise" will do way more to spice up revenues, raise earnings, and preserve you aggressive.
PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing
In an period of data transparency and the empowered shopper, the way you rate your product can make or holiday your enterprise. cost too excessive and you’ll most probably lose to the contest. cost too low and you’ll degrade the price of your items and providers. fee best suited, and you’ve positioned your self in top place to win the sale.
- Staying Competitive in the Global Economy: Moving Up the Value Chain
- AIDS and Business (Routledge Advances in Management and Business Studies)
- Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
- Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
- European Journal of Marketing :Trust: current thinking and future research
Extra resources for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Example text
Instead, it’s an online hub for their industry and includes the company’s original industry blog (Signal vs. Noise), a product blog, a job board, and information about their products and services. One interesting thing about this site is that the look and feel, colors, menus, and other features haven’t changed since we first noticed them five years ago. Like 37Signals, you must begin thinking about your Web presence in terms of an interactive, constantly changing hub for your entire industry—a hub that also happens to sell a project management product.
You personally do not like the look of your web site because you look at it so often. Your visitors, on the other hand, think your web site looks just fine and are not particularly interested in your site’s colors or the type of menus used. Your visitors are looking for something interesting they can read and learn about—which is why it makes sense to focus on getting people to consume Web content through other means such as e-mail, RSS, and social media sites. Save the thousands of dollars and countless hours you were going to spend on the redesign of your site and do three things.
Rinse—repeat. 16 Inbound Marketing The reality is that most web sites look perfectly fine. The colors are fine, the menus are fine, the logo is fine, the pictures are fine, and so on. You personally do not like the look of your web site because you look at it so often. Your visitors, on the other hand, think your web site looks just fine and are not particularly interested in your site’s colors or the type of menus used. Your visitors are looking for something interesting they can read and learn about—which is why it makes sense to focus on getting people to consume Web content through other means such as e-mail, RSS, and social media sites.