By John B. Ford, Earl D. Honeycutt Jr.
This quantity contains the complete complaints from the 1998 Academy of selling technological know-how (AMS) Annual convention held in Norfolk, Virginia. The study and shows provided during this quantity conceal many elements of promoting technological know-how together with business plan, patron behaviour, entrepreneurial advertising and marketing, foreign advertising and marketing, advertisements, advertising schooling, between others.
Founded in 1971, the Academy of selling technology is a world association devoted to selling well timed explorations of phenomena concerning the technology of promoting in idea, examine, and perform. between its companies to contributors and the group at huge, the Academy bargains meetings, congresses and symposia that allure delegates from around the globe. shows from those occasions are released during this complaints sequence, which deals a entire archive of volumes reflecting the evolution of the sphere. Volumes bring state of the art learn and insights, complimenting the Academy’s flagship journals, the magazine of the Academy of promoting technology (JAMS) and AMS Review. Volumes are edited via best students and practitioners throughout a variety of topic parts in advertising science.
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Extra resources for Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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